Telephone Interviewing

Computer Assisted Telephone Interviewing (CATI)

Fully automated technology  |  Immediate reporting


Data Capturing

CATI style capturing

Cross-checks and post coding


Online Research

Cost effective

Speedy turnaround


Value Added Research Services

Design and analysis

Reporting and charting


About Us

We fill a unique gap in the market by playing a supporting role to marketing research companies.

We believe in quality. Data integrity, reliability and validity are all important to us and we make huge strides to ensure processes and systems are in place so that quality is never compromised. What we do and what we produce says a lot about who we are, what we stand for and the integrity which sets the guidelines within which we operate our business.

We believe in going the extra mile. Our clients are important to us and meeting their needs is high on our list of priorities. Our reason for existence is the strength of our relationships with our various clients and the faith they have in us that we always do our best. The way we do business with our clients is from a partnership viewpoint.  We do our best to partner with our clients on each project and as a rule we don’t treat projects as merely projects. 

We understand that timing and speed is of the essence in our industry. Data is needed quickly and on time, and we understand that these variables play an important role to end users who need timeous answers to their questions. Having said this, quality is not and should not be compromised because of speed.

We'd like to believe that what makes Nutshell different is our culture based on the philosophy that what we do is MORE THAN A JOB — we really enjoy our work! We are passionate about what we do and we pride ourselves on our young, dynamic team which is hard-working and dedicated to building successful relationships.


Our services are specifically aimed at assisting marketing research companies by providing essential services which they do not necessarily have in-house, or in areas where they need to outsource due to workload. Our services include:

Computer Assisted Telephone Interviewing (CATI)

Computer Assisted Telephone Interviewing (CATI)
  • Our CATI centre is fully automated
  • Respondents are randomly dialed
  • Progress and status reports immediately available, plus we are able to provide feedback on every respondent called
  • Quotas are automated and easily managed through our system
  • All calls are recorded
  • Minimum 20% calls back checked and 10% full listen-in
  • Calls also verified against data captured
Data Capturing

Data Capturing
  • CATI style capturing
  • Logic and cross checks done while capturing is in progress
  • Post coding (open ended)
  • Data cleaned and processed up to tabular results
  • Data supplied in most formats, e.g. Excel, SPSS, ASCII
Online Research

Online Research
  • Cost effective
  • We manage the entire process from mail distribution to tabular results / data delivery
  • Results are available within 24 hours from the time we close the survey
Value Added Research Services

Value Added Research Services
  • Statistical analyses (tests of significance, regression analysis, correlation analysis, correspondence maps, factor analysis, cluster analysis)
  • Conjoint analysis
  • Questionnaire design
  • Reporting and charting
  • Post coding (standalone from data capturing)


Contact Information
  • Address:
    17b Letaba Road, Eastcliff, 2190, Johannesburg
  • Phone:
    010 023 0391