Telephone Interviewing
Computer Assisted Telephone Interviewing (CATI)
Fully automated technology | Immediate reporting
PROGRESS AND STATUS REPORTS
Data Capturing
CATI style capturing
Cross-checks and post coding
UP TO TABULAR RESULTS
Online Research
Cost effective
Speedy turnaround
WE MANAGE THE ENTIRE PROCESS
Value Added Research Services
Design and analysis
Reporting and charting
SPEED AND ACCURACY GUARANTEED
About Us
We fill a unique gap in the market by playing a supporting role to marketing research companies.
We believe in quality. Data integrity, reliability and validity are all important to us and we make huge strides to ensure processes and systems are in place so that quality is never compromised. What we do and what we produce says a lot about who we are, what we stand for and the integrity which sets the guidelines within which we operate our business.
We believe in going the extra mile. Our clients are important to us and meeting their needs is high on our list of priorities. Our reason for existence is the strength of our relationships with our various clients and the faith they have in us that we always do our best. The way we do business with our clients is from a partnership viewpoint. We do our best to partner with our clients on each project and as a rule we don’t treat projects as merely projects.
We understand that timing and speed is of the essence in our industry. Data is needed quickly and on time, and we understand that these variables play an important role to end users who need timeous answers to their questions. Having said this, quality is not and should not be compromised because of speed.
We'd like to believe that what makes Nutshell different is our culture based on the philosophy that what we do is MORE THAN A JOB — we really enjoy our work! We are passionate about what we do and we pride ourselves on our young, dynamic team which is hard-working and dedicated to building successful relationships.
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Quality is remembered long after the price is forgotten.
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People may doubt what you say, but they will always believe what you do.
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No one ever attains very eminent success by simply doing what is required of him; it is the amount and excellence of what is over and above the required that determines the greatness of ultimate distinction.
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To think too long about doing a thing often becomes its undoing.
Services
Our services are specifically aimed at assisting marketing research companies by providing essential services which they do not necessarily have in-house, or in areas where they need to outsource due to workload. Our services include:
Computer Assisted Telephone Interviewing (CATI)
- Our CATI centre is fully automated
- Respondents are randomly dialed
- Progress and status reports immediately available, plus we are able to provide feedback on every respondent called
- Quotas are automated and easily managed through our system
- All calls are recorded
- Minimum 20% calls back checked and 10% full listen-in
- Calls also verified against data captured
Data Capturing
- CATI style capturing
- Logic and cross checks done while capturing is in progress
- Post coding (open ended)
- Data cleaned and processed up to tabular results
- Data supplied in most formats, e.g. Excel, SPSS, ASCII
Online Research
- Cost effective
- We manage the entire process from mail distribution to tabular results / data delivery
- Results are available within 24 hours from the time we close the survey
Value Added Research Services
- Statistical analyses (tests of significance, regression analysis, correlation analysis, correspondence maps, factor analysis, cluster analysis)
- Conjoint analysis
- Questionnaire design
- Reporting and charting
- Post coding (standalone from data capturing)
Contact
Contact Information
- Address:
17b Letaba Road, Eastcliff, 2190, Johannesburg
- Phone:
010 023 0391
- Email:
TrevorH@nreality.net